Marketing Pl Body Image Health Club - 2321 Words

In today’s fast paced, global and cut throat economy it has become very difficult for business owners to gain success without conducting some sort of research on consumers. Consumer behavior is an essential application when constructing a marketing plan, knowing what is best suited to attract customers is essential for well-established businesses. Although generating revenue and profit is important, understanding consumers can be considered the foundation to growth and sustainability to any business or company. This paper will illustrate the various techniques implemented by two competing firms, â€Å"Body Image Health Club† and â€Å"Fit for Life Health Club.† Each company has their advantages and disadvantages. When faced with problems, they†¦show more content†¦Conveniently located at Excel Plaza. Body Image Health Club is fully air conditioned, provides customized fitness programs and one-on-one training from a team of experienced trainers dedicated to assisting you on the journey to optimum fitness. Twenty years ago with the onset of the fitness and health phenomenon former bodybuilder Kent Joseph desired to provide a gym facility for Grenadians motivated to get on this new wave in health and body preservation. Starting as a home gym in his basement, the concept has evolved into body Image Gym Health Club- the largest and most innovative fitness and health facility in Grenada. Our mission is to make exercise fun and rewarding. They have developed customized exercise programs, aerobic classes and weight management programs and provided a host of world class exercise equipment and experienced trainers in a comfortable and warm environment at an affordable price. As the world continues to embrace health fitness as the most effective way to ward of potential illness, premature aging and reduce stress. We at Body Image Gym Health Club in the mindset of our founder and owner continue to put fitness first and give each member the one on one attention and encouragement to work each day towards a better self. Body Image is managed by Mr. Shane Joseph who took management over from his father Kent Joseph both having experience in bodybuilding, gives the knowledge and experience