Monday, December 9, 2019

Changes in Inbound Tourism to Australia-Free-Samples for Students

Question: Discuss about the Changes in inbound tourism to Australia since 2010. Answer: Introduction Inbound tourism in Australia is referred to the visitors who are arrives in Australia and intend to stay in the country for not more than 12 months. The country has a wider range of inbound collections that stand separately or complement each other. The purpose of the travelling is mainly for entertainment or leisure but not any working or gaining money. It mainly explains of money expending. The inbound tourism contributes to the growth of money and also helps to remove any kinds of obstacles which are bridging the gap between them According to the International Tourism statistics (TRM) has come to Australia and the spending remained unstable for 4 years at the end of the year 2013 and it keep on increasing in the last 2014-2016 and it is still increasing now (Tra.gov.au, 2017). Research Questions: How is changing in inbound tourism in Australia since 2010? Data and Sources International Visitors in Australia has increased in number since 2010. It is more than 12.4% at the end of year of December, 2016 to more than 90,000 which is considered to be the highest number of international visitors Australia. There has been a boost in the sector with the number of visitors visiting Australia for the holiday increased by 24% and the people who are residing in Australia increase by 8.3%. The inbound tourism in Australia in the year 2016 has become 195,605 (Tra.gov.au, 2017) .(See Appendix 2). According to the statistics published by the Research team Australia, they came up with a different methodology where the people are being interviewed on the mobile phones are different from those people who are being interviewed on the landlines. It is notified that, people who have been taken interviews on mobile and likely to take more trips (Fang et al., 2016). These types of interview have brought many people in the population of Australia by improving the estimation of visitation. The key status of the interstate inbound visitors to Australia is (Tra.gov.au, 2017). $1,564 millions are spend in inter-state visitors 439 million number of visitors of inter-state $28,647,501 is spent in the nights of the visitors. $126 average number of nights spent by the visitors (Tra.gov.au, 2017). The purpose of the visit is some of the visitors preferred to spend holidays with their family or friends who are 362 in number. Some visitors preferred for the VFR and the number of and the more than 610 number of visitors who used the agencies for the business purposes or the business stay (Tra.gov.au, 2017). (See Appendix 1). Market review for intrastate overnight visitors for inbound tourists $4,055 million is spent on the intrastate Australian visitors 242 million number of visitors in Australia 2 million Number of visitors who stayed overnight. 8 average night of stay $130 average amount spend per night. $492 average amount spend by per visitor The market share for the intrastate over night is 16.1% the overnight spent (Vermeersch, Sanders Wilson, 2016; Horner Swarbook, 2016) ((Tra.gov.au, 2017) Market insights The visitors from New Zealand, Malaysia, Indonesia and Singapore are the short term visitors mainly are coming to Australia and they are regarded as the economic boost in respect to the size of the market, values and shares. In the visitors number, Singapore is considered to be the Australians second largest market and in Australia it is the 5th largest. Malaysia is considered to be 3rd and largest market in Australia. In the year 2016, the market share of Australia of the visitors from Singapore was 28%, Indonesia is 19% and Malaysia is 32% and the visitors from these three countries are indentifying a steady growth for a longer term Visitors from these three markets are more to visit Australia in the year 2016 For example in the year 2015, more than 86% of the people from Indonesia, 19.7% from Hong Kong and 12.0% from India. (Tra.gov.au, 2017). 74% visitors from Malaysia they travel to Australia at least once in a year (Tra.gov.au, 2017). They enjoy the beauty attractions of Australia, the natural environment and also the wildlife is quite beautiful for the visitors from these countries. Therefore, in this context, the tourism sector must enhance the strategies of the market by attracting more Asian markets for their sector (Tribe Liburd, 2016). Economic Contribution Tourism is regarded as an important driver of economic sector which generates 110000 and inducing $12 billion into the economy of Australia by Gross State Product( GSP) The value of the Tourism industry is $12 billion The Australias inbound Tourism is account for 5.3% of the people employed who are in the state, and also indirectly the contribution of 8.1% of the employment of state in total The tourism of Australia gives employment to 72,000 people and also account to indirectly 37000 which sums up to 110000 people in Western Australia in the tourism industry. The industry of Tourism is accounts for 2.5% of the economy of State by GVA and also makes a contribution of 11.3% by GVA. The contribution of Tourism to the Australia in the year 2015-16 is the Direct Tourism Contribution $10.64 billion in terms of gross value. In terms of the Gross State product is $11.86 and total employment is 109,000, (Alen, Losada and Domenquiz, 2016; Tra.gov.au, 2017). The contribution of Tourism to Australian economy The Australian inbound tourism based industry is considered to be one of the major contributors in the Gross Value Added in the year 2015 and 2016. The Direct Tourism was about $5.5 billion GSP of the direct tourism industry was about more than $6.03 billion. The Australian tourism contributes in most to the direct tourism of State and 12% of the total national industry of tourism by GVA. The inbound arrivals of Tourism (2017-2018) Over the coming two years, the visitors of Australia are expected to get higher from 13% from 8 million to 9.2 million in the year 2017- 2018. The tourism of Australia is fitting up the targets of expenditure by the year 2020. It has the tendency to reach $131 billion and thus it is expected to capture the greater part of the share from 33% in the year 2016-17 to 45% in the year 2026-27 (Tra.gov.au., 2017) (See Appendix 3). Methodology used The methodology used for the research work is the Secondary Methodology. The journals that are being derived from the different websites are through the process of exclusion and inclusion criteria. The journals which are statistical based are derived from the, Australian Bureau of Statistics overseas arrival and departures which deals with the statistical analysis of the visitors to Australia per year and growth rate. Besides this, the other articles are also taken from the Governmental Tourist website regarding the growth and contribution of tourism and its contribution to the tourist sector. The Tourism Research Australia is another important website which also talked about Tourist industry in Australia as a whole and also made a comparative study with the other Asian Tourist Markets. These are the authentic governmental websites which falls under the inclusion criteria. The Western Australian Agency Website also has a page on Visitors statistics which describe the statistics of th e visitors in Australia. The monthly articles and also journals are also the source of this research work. The journals contained the information about a daily report and some of the peer reviewed works are also included in this research work. The daily report on tourism is also being maintained properly all throughout the research work. Recommendations Australia is already famous for the visitors mainly coming from Singapore, Indonesia and Malaysia as mentioned before are the sole attraction for the tourist centre (Goodall Asworth, 2013; Tribe, 2016). Through the advertisement, Australia can attract the tourists to visit their country. The advertisement can happen in magazines. The regular readers can go through the advertisement and can take part in this particular tourist sector (Goodall Asworth, 2013; Ruhanen et al., 2013). The marketing strategy of the country is to develop a relation based on long term with the customers. The other agencies or any private sectors can keep contacts with the customers from all around the world by inviting more tourists to their country to develop the insights of the market. The inbound tourism is the part of the Australian market insight which depends on the economic and statistical growth of the market (Horner Swarbook, 2016). Therefore, in this case Australia should maintain the welcoming of the tourists. As it has been predicted that the exchange rate of the currency in Australia would increase and this might result to the tourists finding that it is quite expensive which would lead to the number of. In this respect, the economy should not be raised too quickly which might hamper the productivity and therefore, the coming of the inbound tourist needs to be regulated without causing any further harm to the economy (Dwyer, ?orak Tomljenovi?, 2017). Conclusion Tourism may degrade the traditions through the introduction of the foreign elements which may create conflict with the other cultural elements of that particular area. The increase in tourism may also results to the environmental concerns. Therefore, the tourism or the government of Australia should concentrate on not hampering the environmental and cultural aspects of the country as well. By keeping the minimum level of inbound tourism which can be easily handled by Australia. References Aln, E., Losada, N., Domnguez, T. (2016). The impact of ageing on the tourism industry: an approach to the senior tourist profile.Social Indicators Research,127(1), 303-322. Dwyer, L., ?orak, S., Tomljenovi?, R. (2017). Introduction. InEvolution of Destination Planning and Strategy(pp. 1-14). Springer International Publishing. Fang, B., Ye, Q., Law, R. (2016). Effect of sharing economy on tourism industry employment.Annals of Tourism Research,57, 264-267. Goodall, B., Ashworth, G. (Eds.). (2013).Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Horner, S., Swarbrooke, J. (2016).Consumer behaviour in tourism. Routledge. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Ruhanen, L. M., Mclennan, C. L. J., Moyle, B. D. (2013). Strategic issues in the Australian tourism industry: A 10-year analysis of national strategies and plans.Asia Pacific Journal of Tourism Research,18(3), 220-240. tra.gov.au. (2017).Cite a Website - Cite This For Me.Tra.gov.au. Retrieved 28 August 2017, from https://www.tra.gov.au/ArticleDocuments/250/IVS_one_pager_March2017.pdf.aspx?Embed=Y Tra.gov.au. (2017).International Visitor Survey methodology | Tourism Research Australia.Tra.gov.au. Retrieved 22 August 2017, from https://www.tra.gov.au/About-Us/Methodology/international-visitor-survey-methodology Tribe, J. (2016).Strategy for tourism(No. Ed. 2). Goodfellow Publisher Limited. Tribe, J., Liburd, J. J. (2016). The tourism knowledge system.Annals of Tourism Research,57, 44-61. Vermeersch, L., Sanders, D., Willson, G. (2016). Generation Y: Indigenous tourism interests and environmental values.Journal of Ecotourism,15(2), 184-198.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.