Wednesday, December 25, 2019

Marketing Pl Body Image Health Club - 2321 Words

In today’s fast paced, global and cut throat economy it has become very difficult for business owners to gain success without conducting some sort of research on consumers. Consumer behavior is an essential application when constructing a marketing plan, knowing what is best suited to attract customers is essential for well-established businesses. Although generating revenue and profit is important, understanding consumers can be considered the foundation to growth and sustainability to any business or company. This paper will illustrate the various techniques implemented by two competing firms, â€Å"Body Image Health Club† and â€Å"Fit for Life Health Club.† Each company has their advantages and disadvantages. When faced with problems, they†¦show more content†¦Conveniently located at Excel Plaza. Body Image Health Club is fully air conditioned, provides customized fitness programs and one-on-one training from a team of experienced trainers dedicated to assisting you on the journey to optimum fitness. Twenty years ago with the onset of the fitness and health phenomenon former bodybuilder Kent Joseph desired to provide a gym facility for Grenadians motivated to get on this new wave in health and body preservation. Starting as a home gym in his basement, the concept has evolved into body Image Gym Health Club- the largest and most innovative fitness and health facility in Grenada. Our mission is to make exercise fun and rewarding. They have developed customized exercise programs, aerobic classes and weight management programs and provided a host of world class exercise equipment and experienced trainers in a comfortable and warm environment at an affordable price. As the world continues to embrace health fitness as the most effective way to ward of potential illness, premature aging and reduce stress. We at Body Image Gym Health Club in the mindset of our founder and owner continue to put fitness first and give each member the one on one attention and encouragement to work each day towards a better self. Body Image is managed by Mr. Shane Joseph who took management over from his father Kent Joseph both having experience in bodybuilding, gives the knowledge and experience

Tuesday, December 17, 2019

In The Film “Mi Familia,” We Follow The Story Of The...

In the film â€Å"Mi Familia,† we follow the story of the Mexican-American Sà ¡nchez family who settled in East Los Angeles, California after immigrating to the United States. Gregory Nava and Anna Thomas introduce the story of this family in several contexts that are developed along generations. These generations hold significant historical periods that form the identity of each individual member of the family. We start off by exploring the immigrant experience as the family patriarch heads north to Los Angeles, later we see how national events like the great depression directly impact Maria as she gets deported, although she was a US citizen. The events that follow further oppress this family and begins separate identity formations. These†¦show more content†¦These two characters showed significant psychological work in hopes of changing their â€Å"problematic† social identity. Both of these characters were conscious of the stigmas that surrounded their ide ntities, each, however, had distinct ways in which they dealt with those stigmas and changing their meanings as they grew older. Many would say that the way in which they were able to transform their identities meant either embracing it or denying one’s own identity fully as the film progressed and new societal pressures arose. Toni was one of two daughters of Maria and Jose; she was the youngest daughter. Growing up Toni was constantly praised for her beauty and throughout the film, she was hypersexualized by the people in her community. Being a beautiful Latina woman put her into categories and set expectations for her. Her sister was already married and being the only other daughter she was expected to be next anytime soon. In hopes of gaining respect and relieving the pressures of being a woman in her community, Toni decided she would become a nun. During her time abroad as a nun, she found a passion for activism and met someone she had fallen in love with. Although she w as committed to the church, she was not able to freely love and continue her mission to do justice, therefore she left the church. Toni was brave, strong, and smart. At the time, however, many did not see her and her actions in that way. People dismissed the good that she was doing

Monday, December 9, 2019

Changes in Inbound Tourism to Australia-Free-Samples for Students

Question: Discuss about the Changes in inbound tourism to Australia since 2010. Answer: Introduction Inbound tourism in Australia is referred to the visitors who are arrives in Australia and intend to stay in the country for not more than 12 months. The country has a wider range of inbound collections that stand separately or complement each other. The purpose of the travelling is mainly for entertainment or leisure but not any working or gaining money. It mainly explains of money expending. The inbound tourism contributes to the growth of money and also helps to remove any kinds of obstacles which are bridging the gap between them According to the International Tourism statistics (TRM) has come to Australia and the spending remained unstable for 4 years at the end of the year 2013 and it keep on increasing in the last 2014-2016 and it is still increasing now (Tra.gov.au, 2017). Research Questions: How is changing in inbound tourism in Australia since 2010? Data and Sources International Visitors in Australia has increased in number since 2010. It is more than 12.4% at the end of year of December, 2016 to more than 90,000 which is considered to be the highest number of international visitors Australia. There has been a boost in the sector with the number of visitors visiting Australia for the holiday increased by 24% and the people who are residing in Australia increase by 8.3%. The inbound tourism in Australia in the year 2016 has become 195,605 (Tra.gov.au, 2017) .(See Appendix 2). According to the statistics published by the Research team Australia, they came up with a different methodology where the people are being interviewed on the mobile phones are different from those people who are being interviewed on the landlines. It is notified that, people who have been taken interviews on mobile and likely to take more trips (Fang et al., 2016). These types of interview have brought many people in the population of Australia by improving the estimation of visitation. The key status of the interstate inbound visitors to Australia is (Tra.gov.au, 2017). $1,564 millions are spend in inter-state visitors 439 million number of visitors of inter-state $28,647,501 is spent in the nights of the visitors. $126 average number of nights spent by the visitors (Tra.gov.au, 2017). The purpose of the visit is some of the visitors preferred to spend holidays with their family or friends who are 362 in number. Some visitors preferred for the VFR and the number of and the more than 610 number of visitors who used the agencies for the business purposes or the business stay (Tra.gov.au, 2017). (See Appendix 1). Market review for intrastate overnight visitors for inbound tourists $4,055 million is spent on the intrastate Australian visitors 242 million number of visitors in Australia 2 million Number of visitors who stayed overnight. 8 average night of stay $130 average amount spend per night. $492 average amount spend by per visitor The market share for the intrastate over night is 16.1% the overnight spent (Vermeersch, Sanders Wilson, 2016; Horner Swarbook, 2016) ((Tra.gov.au, 2017) Market insights The visitors from New Zealand, Malaysia, Indonesia and Singapore are the short term visitors mainly are coming to Australia and they are regarded as the economic boost in respect to the size of the market, values and shares. In the visitors number, Singapore is considered to be the Australians second largest market and in Australia it is the 5th largest. Malaysia is considered to be 3rd and largest market in Australia. In the year 2016, the market share of Australia of the visitors from Singapore was 28%, Indonesia is 19% and Malaysia is 32% and the visitors from these three countries are indentifying a steady growth for a longer term Visitors from these three markets are more to visit Australia in the year 2016 For example in the year 2015, more than 86% of the people from Indonesia, 19.7% from Hong Kong and 12.0% from India. (Tra.gov.au, 2017). 74% visitors from Malaysia they travel to Australia at least once in a year (Tra.gov.au, 2017). They enjoy the beauty attractions of Australia, the natural environment and also the wildlife is quite beautiful for the visitors from these countries. Therefore, in this context, the tourism sector must enhance the strategies of the market by attracting more Asian markets for their sector (Tribe Liburd, 2016). Economic Contribution Tourism is regarded as an important driver of economic sector which generates 110000 and inducing $12 billion into the economy of Australia by Gross State Product( GSP) The value of the Tourism industry is $12 billion The Australias inbound Tourism is account for 5.3% of the people employed who are in the state, and also indirectly the contribution of 8.1% of the employment of state in total The tourism of Australia gives employment to 72,000 people and also account to indirectly 37000 which sums up to 110000 people in Western Australia in the tourism industry. The industry of Tourism is accounts for 2.5% of the economy of State by GVA and also makes a contribution of 11.3% by GVA. The contribution of Tourism to the Australia in the year 2015-16 is the Direct Tourism Contribution $10.64 billion in terms of gross value. In terms of the Gross State product is $11.86 and total employment is 109,000, (Alen, Losada and Domenquiz, 2016; Tra.gov.au, 2017). The contribution of Tourism to Australian economy The Australian inbound tourism based industry is considered to be one of the major contributors in the Gross Value Added in the year 2015 and 2016. The Direct Tourism was about $5.5 billion GSP of the direct tourism industry was about more than $6.03 billion. The Australian tourism contributes in most to the direct tourism of State and 12% of the total national industry of tourism by GVA. The inbound arrivals of Tourism (2017-2018) Over the coming two years, the visitors of Australia are expected to get higher from 13% from 8 million to 9.2 million in the year 2017- 2018. The tourism of Australia is fitting up the targets of expenditure by the year 2020. It has the tendency to reach $131 billion and thus it is expected to capture the greater part of the share from 33% in the year 2016-17 to 45% in the year 2026-27 (Tra.gov.au., 2017) (See Appendix 3). Methodology used The methodology used for the research work is the Secondary Methodology. The journals that are being derived from the different websites are through the process of exclusion and inclusion criteria. The journals which are statistical based are derived from the, Australian Bureau of Statistics overseas arrival and departures which deals with the statistical analysis of the visitors to Australia per year and growth rate. Besides this, the other articles are also taken from the Governmental Tourist website regarding the growth and contribution of tourism and its contribution to the tourist sector. The Tourism Research Australia is another important website which also talked about Tourist industry in Australia as a whole and also made a comparative study with the other Asian Tourist Markets. These are the authentic governmental websites which falls under the inclusion criteria. The Western Australian Agency Website also has a page on Visitors statistics which describe the statistics of th e visitors in Australia. The monthly articles and also journals are also the source of this research work. The journals contained the information about a daily report and some of the peer reviewed works are also included in this research work. The daily report on tourism is also being maintained properly all throughout the research work. Recommendations Australia is already famous for the visitors mainly coming from Singapore, Indonesia and Malaysia as mentioned before are the sole attraction for the tourist centre (Goodall Asworth, 2013; Tribe, 2016). Through the advertisement, Australia can attract the tourists to visit their country. The advertisement can happen in magazines. The regular readers can go through the advertisement and can take part in this particular tourist sector (Goodall Asworth, 2013; Ruhanen et al., 2013). The marketing strategy of the country is to develop a relation based on long term with the customers. The other agencies or any private sectors can keep contacts with the customers from all around the world by inviting more tourists to their country to develop the insights of the market. The inbound tourism is the part of the Australian market insight which depends on the economic and statistical growth of the market (Horner Swarbook, 2016). Therefore, in this case Australia should maintain the welcoming of the tourists. As it has been predicted that the exchange rate of the currency in Australia would increase and this might result to the tourists finding that it is quite expensive which would lead to the number of. In this respect, the economy should not be raised too quickly which might hamper the productivity and therefore, the coming of the inbound tourist needs to be regulated without causing any further harm to the economy (Dwyer, ?orak Tomljenovi?, 2017). Conclusion Tourism may degrade the traditions through the introduction of the foreign elements which may create conflict with the other cultural elements of that particular area. The increase in tourism may also results to the environmental concerns. Therefore, the tourism or the government of Australia should concentrate on not hampering the environmental and cultural aspects of the country as well. By keeping the minimum level of inbound tourism which can be easily handled by Australia. References Aln, E., Losada, N., Domnguez, T. (2016). The impact of ageing on the tourism industry: an approach to the senior tourist profile.Social Indicators Research,127(1), 303-322. Dwyer, L., ?orak, S., Tomljenovi?, R. (2017). Introduction. InEvolution of Destination Planning and Strategy(pp. 1-14). Springer International Publishing. Fang, B., Ye, Q., Law, R. (2016). Effect of sharing economy on tourism industry employment.Annals of Tourism Research,57, 264-267. Goodall, B., Ashworth, G. (Eds.). (2013).Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Horner, S., Swarbrooke, J. (2016).Consumer behaviour in tourism. Routledge. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Ruhanen, L. M., Mclennan, C. L. J., Moyle, B. D. (2013). Strategic issues in the Australian tourism industry: A 10-year analysis of national strategies and plans.Asia Pacific Journal of Tourism Research,18(3), 220-240. tra.gov.au. (2017).Cite a Website - Cite This For Me.Tra.gov.au. Retrieved 28 August 2017, from https://www.tra.gov.au/ArticleDocuments/250/IVS_one_pager_March2017.pdf.aspx?Embed=Y Tra.gov.au. (2017).International Visitor Survey methodology | Tourism Research Australia.Tra.gov.au. Retrieved 22 August 2017, from https://www.tra.gov.au/About-Us/Methodology/international-visitor-survey-methodology Tribe, J. (2016).Strategy for tourism(No. Ed. 2). Goodfellow Publisher Limited. Tribe, J., Liburd, J. J. (2016). The tourism knowledge system.Annals of Tourism Research,57, 44-61. Vermeersch, L., Sanders, D., Willson, G. (2016). Generation Y: Indigenous tourism interests and environmental values.Journal of Ecotourism,15(2), 184-198.

Sunday, December 1, 2019

Invention analysis and claiming A patent lawyers guide

Introduction Pasteurization is a fundamental technology. Evidently, it has been applied within different fields in the present society. Pasteurization enables the development and preservation of vital products and consumables. Analytically, the historical development of pasteurization dates back to 1856 (Slusky, 2007).Advertising We will write a custom book review sample on Invention analysis and claiming: A patent lawyer’s guide specifically for you for only $16.05 $11/page Learn More Louis Pastuer emerges as the core founder of this important technological process. Various thematic concepts are evident from the discovery of pasteurization. Principally, the concept of empirical experience and evidence is evident. Several books discuss diverse issues and experiences derived from the process of pasteurization and its invention. Therefore, a critical examination of these writings depicts different thematic concerns. Particularly, the concerns relate to technological and scientific realms. In page 5 of the book, the significance of persistent empirical research in technological advancement is demonstrated. Why the Book Defends a Specific Thesis Significant technological invention is attainable through a persistent process of experiential and empirical research. The important thesis statement is supported in page 18 of this book. It highlights the significance of continuous research and experiment. This crucial thematic concern is promoted through the description of the underlying story of Louis Pastuer. According to Pastuer’s story, the consistent experiential experience overrides personal talent. Once an individual develops great interest in scientific experiments, the results supersede personal talent (Slusky, 2007). Categorically, the book supports this concept by indicating that Louis was more talented in arts and painting. However, his interests in science and technological experience led to the development of a fun damental process. The story also indicates that technological and scientific inventions are endless. This is demonstrated within all realms of scientific practice. A single technological discovery is applicable within very diverse fields of scientific and industrial practice. As indicated in the book, continuous critic and re-modelling of these processes is vital. Indicatively, this is because technological applications are manipulated by different factors. Some of these include impacts of globalization, environmental influences and other diverse intrinsic considerations. Ideally, the example drawn from Louis Pastuer indicates that fermentation process remains applicable across many fields (Slusky, 2007).Advertising Looking for book review on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Despite this variability in the fields of technological usage, there is a solitary critical underlying concept. Notably, it is the capaci ty of the process of pasteurization to kill germs. This is achieved at certain temperatures. The book indicates that the process was initially applied in the preservation of milk. Nonetheless, continuous criticism has led to the emergence of other potential zones of utility. Some of these include preservation of beverages, food and non-food substances. In providing these examples, the book specifies that all scientific or technological discoveries are open to intensive criticism. The criticisms emerge from both supporters and denouncers of the particular technology. Thus, in most cases, the criticisms lead to important developments, applications and technological improvements. This is independent of the specific field of technological discovery (Slusky, 2007). The book potentiates the fact that science is interrelated. Therefore, one discovery leads to the development or invention of an equally crucial technological application. This thematic concern is evidenced by the several coun ts of interrelated and procedural discoveries made by Louis Pastuer. Conclusively, the book is a potential indicator of basic technological and scientific themes. Pasteurization is used in the exemplification of these different technological themes and applications. Reference Slusky, R. D. (2007). Invention analysis and claiming: A patent lawyer’s guide. Chicago: American Bar Association, General Practice, Solo Small Firm Section. This book review on Invention analysis and claiming: A patent lawyer’s guide was written and submitted by user Sage Durham to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.